A stack of pancakes can change the world”, said Snooze founder Adam Schlegel in 2006 when Snooze opened its doors. This statement became the catalyst for how we think about who we are and what we do. It has become the foundation for what it means to be a Snoozer and a Guest at any of our 72 restaurants. Throughout our 18 years of operation, Snooze has made an incredible impact in our communities, with our Guest, and on our Snoozers. This has shown up through the $1.5+ million dollars in donations we have provided to our communities each year; through countless hours being donated to non-profit organizations within a 10 mile radius of our local restaurant; though our commitment to responsibly sourced food, sustainability and carbon neutral initiatives; and, though the care and attention we provide our Snoozers through development programs, the Snooze Compass Foundation (an internal non-profit which has provided financial support to our Snoozers in time of crisis) and creating a place where all Snoozers, regardless of race, ethnicity, sexual orientation and gender have a seat at our table.

In 2020, like other companies (especially in the restaurant industry), Snooze was impacted by COVID-19 and the subsequent need to lay off 85% of our Snoozers in response to shutdowns, COVID restrictions and the safety of our Snoozers and Guest. We then had the insurmountable task of reopening our restaurants with restrictions and a huge hit to our culture. In the months and years following, it became apparent that we had done something right. 90% of the Snoozers who were laid off returned.  Our engagement scores across the organization remained steady, consistently outperforming industry averages, and we continued to open new restaurants and provided over $1.7 million in donations back to our local communities in 2023.   So, what sets us apart?   Enter: The Culture Quotient –  (C5 + O) x I = E.  This became the secret ingredient that allowed Snooze to continue to be a leader in the industry and outperform our competition.  Join HHRA this month as we break down the equation and learn the power culture, operational excellence, and IMPACT has on your business and your employees.